The program aimed to provide customers with an immersive experience that allowed them to experience the wines firsthand and connect with the Calabria Family Wine Group’s heritage. This immersive experience involved various activities, including wine tastings, vineyard visits, and educational seminars. The trip was designed to foster a deeper understanding of Italian winemaking traditions and the unique characteristics of the Calabria Family Wine Group’s Italian brands.
The program took in the sights of the cathedral-like Magnificat cellar, where Canti’s wines are aged in Durmast barrels before being released for sale, and winemaking facilities. Commenting on the experience, which rewarded customers from the 2023/24 incentive program, Calabria said: “At Calabria Family Wine Group, we are committed to creating unforgettable experiences and opportunities for our partners. Make Calabria Family Wine Group your preferred wine partner to experience more amazing opportunities like this.” Calabria Family Wine Group is responsible for the Australian distribution of Italian brands Canti, Fontanafredda and Librandi, in addition to Portugal port house Dow’s, Argentinian winery Dona Paula, French Champagne producer Champagne Deutz and Provence Rosé’ Hecht & Bannier.
The latest additions to Calabria’s portfolio include Ponting Wines, the brainchild of Australian cricketer Rick Ponting and winemaker Ben Riggs with whom Calabria strook a distribution deal earlier this month, and New Zealand brand Whitehaven.
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