The brand is known for its rich, smoky, and complex flavors, which are a result of its unique peat-based malting process. The new branding, designed by the London-based agency, The Brand Union, is a bold and modern take on the classic Bowmore look. It features a new logo, a redesigned color palette, and a refreshed typography. The new logo, inspired by the iconic Bowmore distillery, features a stylized representation of the distillery’s signature smoke plume. The color palette is inspired by the island’s natural beauty, with shades of blue, green, and brown. The typography is modern and clean, reflecting the brand’s contemporary approach.

The first collection, called “The Isle of Islay,” is a tribute to the island’s rich history and heritage. The second collection, called “The Bowmore Legacy,” is a celebration of the distillery’s legacy and craftsmanship. The new branding will be rolled out across all of Bowmore’s marketing and communication channels, including social media, website, and print materials.