Direct to consumer wine selling agreement between BC and Alberta begins

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The Alberta government has been working with the British Columbia wineries to develop the agreement.

The Benefits of Direct Sales

Direct sales can bring numerous benefits to both the wineries and the consumers.

The Direct-to-Consumer Program: A New Era for Alberta Wine Enthusiasts

The Alberta government has announced a new direct-to-consumer program that will allow Albertans to be part of British Columbia wine clubs. This innovative initiative aims to promote the growth of the Alberta wine industry by providing a platform for wineries to engage with customers in the province.

Benefits for Wineries

The direct-to-consumer program offers several benefits for wineries. Some of the key advantages include:

  • Increased exposure: By participating in the program, wineries can increase their visibility and reach a wider audience of wine enthusiasts in Alberta. Direct sales: The program allows wineries to sell their wines directly to consumers, bypassing traditional distributors and retailers.

    The new agreement works both ways, as Alberta producers can now sell directly to B.C. customers as well.

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