Is the ritual of wine facing extinction

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The Rise of Wine-Free Drinking

Wine has long been an integral part of social gatherings and celebrations, with many people viewing it as a symbol of sophistication and refinement.

Low- and no-alcohol drinks are increasingly popular among younger generations due to their perceived health benefits and lower calorie content.

  • *Probiotics*: Some low- and no-alcohol drinks contain probiotics, which can support gut health and boost the immune system.
  • *Vitamins and minerals*: Many low- and no-alcohol drinks are fortified with essential vitamins and minerals, such as vitamin C, vitamin D, and potassium.
  • *Herbal extracts*: Certain low- and no-alcohol drinks incorporate herbal extracts, which can provide antioxidant and anti-inflammatory benefits. These functional ingredients are a key draw for younger consumers who are seeking healthier alternatives to traditional alcoholic beverages.
    Lower Calorie Content and Transparency

    • Low- and no-alcohol drinks are also popular among younger consumers due to their lower calorie content. Many of these drinks are designed to be low in sugar and calories, making them an attractive option for those looking to manage their weight or reduce their overall calorie intake. Furthermore, some low- and no-alcohol drinks are marketed as more transparent about their ingredients and health implications.

    Sustainable Wine Production

    The wine industry is undergoing a significant transformation, driven by the growing demand for sustainable and eco-friendly products among Gen Z consumers.

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