Seattle is set to welcome a new retail business, La Cha Bliss Wines, from renowned performer and entrepreneur Howard Russell, better known as Lady Chablis. With a unique approach, 50% of the store’s products will originate from Queer-owned wineries or vocal LGBTQIA+ allies, making it a valuable addition to the local community. The idea for La Cha Bliss Wines was born during a trip to Puerto Vallarta, where Russell discovered a fabulous wine shop. Upon returning to Seattle, he found a suitable retail space on 12th Avenue, but the location came with a surprise challenge. Russell was not the only applicant, and the process was completed rapidly, leaving him to navigate the complexities of starting a new business. A wine enthusiast, Russell has been preparing for this moment, but he acknowledges the journey has not been without its challenges. Despite this, he is proud of his accomplishment and the support he has received from the community. Russell’s goal is to create a fun, boutique-like atmosphere, with wine tastings scheduled at least once a week. The store will feature a range of wines from Washington, Oregon, and California, with the option to expand to international imports in the future. However, due to current economic conditions, Russell has had to adjust his plans. He believes that having a positive attitude and a commitment to supporting the local community will ensure the business’s success. Russell’s vision for La Cha Bliss Wines extends beyond the store itself. He aims to create a space where people can socialize, hold small celebrations, or meet for group gatherings. This unique approach has been met with excitement from the LGBTQIA+ community, who are eager to see more Queer-owned businesses in the area. One aspect of Russell’s business that sets it apart is his commitment to supporting the local community. He plans to donate a portion of his profits to Queer-owned businesses and organizations, demonstrating his dedication to giving back to the community that has supported him. In an interview with the SGN, Russell emphasized the importance of representation and giving back to the community. “With me being a Gay male, I want to be able to give back to my community somehow, or be a representative of [it]. And the distributors were all very excited about that.”
The store’s opening date is currently set for early April, with Russell planning to launch a fundraiser to assist with start-up costs. He has also extracted funds from his 401(k) to help support the venture. A highlight of the store will be the wine tastings, which will take place in a fun, outdoor setting. In the summertime, Russell plans to host wine tastings on the store’s patio, providing a unique experience for customers. Some of the key features of La Cha Bliss Wines include:

• 50% of the store’s products will originate from Queer-owned wineries or vocal LGBTQIA+ allies
• Wine tastings scheduled at least once a week
• Range of wines from Washington, Oregon, and California
• Outdoor setting with patio for wine tastings
• Commitment to supporting the local Queer community

“I think it’s disgusting, and… you’re not helping the people,” said Russell about President Trump’s economic policies. “It will not affect me as of right now, but later on, it probably will, because I’d like to see imported wines come in.”

As Russell looks to the future, he is clear about one message he wants to convey to the LGBTQIA+ community in Seattle. “My business is not just my business – it’s our business,” he said. This sentiment reflects Russell’s commitment to creating a space where the community can come together and celebrate. In a statement, Russell emphasized the importance of supporting each other and creating a positive atmosphere. “It’s been overwhelming, the support of this community,” he said. “I’m grateful to have such a wonderful community behind me.”
By offering a unique blend of wines, a fun atmosphere, and a commitment to supporting the local community, La Cha Bliss Wines is poised to become a landmark establishment on Capitol Hill. As the store prepares to open its doors, the community is eagerly awaiting its arrival. This is a momentous occasion for the LGBTQIA+ community in Seattle, and La Cha Bliss Wines is sure to make a lasting impact. La Cha Bliss Wines will be a shining example of what can be achieved when passion, dedication, and community come together.
Definition: La Cha Bliss Wines is a retail business owned and operated by Howard Russell, also known as Lady Chablis. The store features a range of wines, including domestic and international options, and is committed to supporting the local Queer community.