The Loire Valley, in central France, is often referred to as the playground of royalty. This historic region boasts an array of stunning châteaux, expansive vineyards, and age-old wine estates. Among these treasures lies the unique expression of Sauvignon Blanc, expertly crafted by Jackson Family Wines, as they unveiled the Passerelles brand. In this article, we’ll delve into the story behind this new brand, its mission, and the hidden gems of the Loire Valley.
Passerelles: A New Era for the Loire Valley
Gillian Handelman, vice president of wine education, describes the Loire Valley as the playground for royalty. The region’s unique terroir, with its limestone soils and cool climate, has given rise to some of the world’s most renowned wines. With the launch of Passerelles, Jackson Family Wines aims to showcase the diversity and quality of these wines, which remain relatively unknown to consumers.
The Story Behind Passerelles
The idea for Passerelles emerged in 2022, as Barbara Banke, president of Jackson Family Wines, fell in love with the Loire Valley’s signature version of Sauvignon Blanc. She and her team explored the possibility of creating a brand dedicated to this varietal, but instead opted to create an entire brand focused on the beautiful wines of the Loire Valley. The French name, Passerelles, translates to “footbridges,” reflecting the connection between winegrowers and wine enthusiasts in this picturesque region.
- Four young winegrowers
- Four wine growers from the Loire Valley: Lionel Gosseaume in Touraine Oisly, Domaine Michel Girard et Fils in Sancerre, Thibaut Henrion at domaine de la Treille in Anjou, and Franck Bimont at Domaine des Guyons in Saumur.
The Perfect Time for Passerelles
According to Eugenia Keegan, senior vice president of winemaking, the debut of Passerelles comes at a pivotal moment in the wine industry. As consumers shift their focus from full-bodied reds to crisp, refreshing whites, the timing of the Passerelles launch is opportune. The demand for Sauvignon Blanc has been growing, and Passerelles is poised to capitalize on this trend.
| Variety | Price | Year | Region |
|---|---|---|---|
| Sancerre | $40 | 2023 | Loire Valley |
| Touraine Oisly | $30 | 2023 | Loire Valley |
| Anjou Blanc | $25 | 2023 | Loire Valley |
| Saumur Rouge | $35 | 2022 | Loire Valley |
Expert Perspectives
According to Gilian Handelman, the Loire Valley’s wines are often underrated. “It’s remained humble, and it hasn’t been overinflated because it has returned to farming instead of international glitz,” she explains. “There are lot of young people making wines from these vineyards that are extraordinary.”
Gilian Handelman also emphasizes the unique characteristics of Sancerre, stating, “People consider Sancerre its own thing. It’s really defined in its own category.”
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“Sauvignon Blanc continues to grow in the double digits,” says Eugenia Keegan, senior vice president of winemaking. “There’s a richness to these wines that doesn’t come from alcohol or oak – it comes from smart farming and concentrating the chemistry and flavors in the vineyards.”
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Education and Innovation
Passerelles aims to educate Sauvignon Blanc drinkers about the finer points of Sancerre. By showcasing the diversity and quality of these wines, the brand hopes to dispel misconceptions and promote a deeper understanding of this iconic varietal.
Conclusion
As the wine industry continues to evolve, the Passerelles brand is poised to unlock the hidden gems of the Loire Valley. With its commitment to quality, innovation, and education, Passerelles is set to make a significant impact on the world of wine. Join the journey and discover the unique charm of Passerelles.