The wine industry is a highly competitive and dynamic sector, with a multitude of challenges that can make it difficult for wine businesses to stay ahead of the curve. As such, it is essential for wine industry professionals to continuously update their knowledge and skills to adapt to the changing market landscape.
A One-Day Intensive for Wine Industry Professionals
The Center for Wine Education at Linfield University is proud to announce its inaugural Wine Business Executive Workshop, a one-day intensive designed for wine industry professionals looking to sharpen their business acumen as they navigate an increasingly complex marketplace. The workshop is scheduled to take place on the Linfield University campus on Saturday, May 10 from 8:30 AM to 5 PM.
The Challenges Facing the Wine Industry Today
- Economic pressures from inflation, climate change, shifting consumer demographics, labor shortages, and increased scrutiny of alcohol consumption are some of the key challenges facing the wine industry today.
- These challenges require wine businesses to be agile, innovative, and proactive in their operations and marketing strategies.
- Wine industry professionals need to stay ahead of the curve to stay competitive and thrive in this rapidly evolving market.
A Day of Learning, Discussion, and Networking
The Wine Business Executive Workshop offers a unique opportunity for wine industry professionals to gain relevant expertise in wine marketing, sales, financial management, and business operations from wine industry professionals. The day’s agenda provides ample opportunity for open and intimate discussion on issues not adequately addressed in large conferences.
- The program includes a light breakfast, lunch, and wine reception, along with expert-led sessions and breakouts covering key aspects of wine business.
- Attendees will have the chance to engage with industry leaders and experts in a collaborative and supportive environment.
- The workshop provides a high-impact educational experience in a single day, allowing participants to maximize their learning and take action on new ideas and strategies.
Key Topics and Speakers
| Topic | Speaker |
|---|---|
| Wine Sales & Marketing | Amanda Wittstrom Higgins, Owner of Full Cup Solutions |
| Wine Finance & General Operations | Joseph Orlando, ASA, Vice President of Valuation Services, Exit Strategies Group, Inc |
| Wine Sales & Marketing | Rebecca Oliver, General Manager of Domaine St. Laurent |
| Wine Finance & General Operations | Bill Sweat, Proprietor & Winegrower, Winderlea Vineyard & Winery |
| Wine Sales & Marketing | Jason Nishikawa, Managing Partner of Irvine & Company |
| Wine Finance & General Operations | Donna L. Shulman, President, WTB Wine Group, LLC |
The Wine Business Executive Workshop is an excellent opportunity for wine industry professionals to gain relevant expertise, participate in meaningful discussions, and walk away with valuable tools to strengthen their business. Don’t miss this chance to sharpen your business acumen and stay ahead of the curve in an increasingly complex market.
About The Center for Wine Education at Linfield University
The Center for Wine Education at Linfield University is located in the heart of Oregon wine country and is dedicated to advancing wine education through degree programs, professional development, and industry partnerships.