The 20th Anniversary Celebration of Maison Frerejean Frères
Maison Frerejean Frères, a French Champagne house, marked a significant milestone with a celebratory event in New York City, honoring its 20th anniversary and unveiling a bold new identity for the U.S. market. The event, held at La Compagnie des Vins Surnaturels, brought together wine and luxury industry leaders to toast two decades of artisanal excellence.

The Birth of a Legacy

The Frerejean-Taittinger brothers, Guillaume, Richard, and Rodolphe, embarked on a life project 20 years ago, driven by a shared vision to craft exceptional wines that would stand the test of time. Their dream has now become a reality, with a legacy that spans two decades.

Key Highlights of the Celebration

• The unveiling of the Blanc de Blancs Grand Cru Extra Brut Anniversary Magnum, crafted from the villages of Avize, Cramant, and Oger, and aged for ten years with partial oak-aging in 2005 Burgundy barrels.
• The launch of the new visual identity, which embodies the Maison’s founding philosophy: Time Reveals.
• The announcement of a significant investment from the Frerejean-Taittinger family to expand the distribution of Frerejean Frères in the United States.

The New Visual Identity: Time Reveals

The new visual identity, set to debut across the U.S. this summer, is a testament to the Maison’s commitment to terroir, craftsmanship, and time-honored patience. The textured white paper evokes the chalky soil of the Côte des Blancs, while the pictogram of Avize highlights the Maison’s birthplace.

“The textured white paper evokes the chalky soil of the Côte des Blancs, and the pictogram of Avize is a nod to our birthplace. The lunar symbol embodies our philosophy of long aging, reflecting the meticulous patience that drives us to craft great Champagne wines.”
— Guillaume Frerejean-Taittinger

Terroir, Craftsmanship, and Excellence

Maison Frerejean Frères has grown from a family dream into a Champagne house of international distinction, one deeply committed to terroir, craftsmanship, and excellence. Their roots in both Champagne and Burgundy inform a unique winemaking signature that continues to earn the attention of sommeliers, collectors, and wine lovers across the globe.

Expansion into the U.S. Market

The Frerejean-Taittinger family has announced a significant investment to expand the distribution of Frerejean Frères in the United States. This marks a powerful new phase for the Maison, as they prepare to write their next chapter in America’s most discerning wine lists, cellars, and celebrations.

Conclusion

The 20th anniversary celebration of Maison Frerejean Frères serves as a testament to the enduring power of a shared vision, dedication, and a commitment to excellence. As the Maison looks to the future, they are poised to make a significant impact on the U.S. wine market, with a legacy that will continue to inspire and delight wine lovers for years to come.