The Indian wine market has been growing steadily, with an estimated value of US$238 million (HK$1.85bn) in 2023. This growth is largely driven by the increasing popularity of imported wines. Indian consumers are turning to imported wines for their superior quality, diverse range of styles, and unique flavour profiles.
Consumer Trends and Preferences
* Indian consumers tend to associate imported wines with better quality, labelling, and packaging. * Urban consumers are willing to pay a premium for imported wines, particularly in metropolitan cities like Mumbai, Delhi, Bengaluru, and Hyderabad. * Indian consumers prefer wines with familiar flavour profiles, such as those made from grape varieties they are familiar with, like Shiraz and Cabernet Sauvignon. * Rosé wines have become a fastest-growing category in India, driven by their sophisticated taste and appearance.
| Wine Country | Popularity | Reasons for Popularity |
|---|---|---|
| Australia | 46% of still wine imports | Bold, fruit-forward flavours; easy to pronounce English names; compatible with Indian food |
| Italy | Popular among Indian consumers due to perceived high-quality wines and easier-to-pronounce Italian names | Sensi, an Italian brand, has successfully showcased easy-drinking and enjoyable wines in the Indian market |
| France | Value wines from the Languedoc and Southern Rhône regions are gaining popularity | Le Grand Noir, a simple, well-balanced wine, is doing exceptionally well in the Indian market |
Imported Wine Destinations
* Australia is the leading source of international wines in India, accounting for close to 46% of still wine imports. * Italian brands, such as Sensi, are popular among Indian consumers due to their perceived high-quality wines and easier-to-pronounce names. * France is also gaining popularity, particularly among those looking for value wines from the Languedoc and Southern Rhône regions.
Wine Preferences
* Indian consumers tend to prefer red wines, which account for 65% of total consumption. * Red wines are perceived to have health benefits, are more accessible, and pair well with hearty Indian cuisine. * Malbec is a popular international grape variety in India, prized for its brambly, food-forward expression. * Pinot Grigio, Sauvignon Blanc, and Chardonnay are preferred white wines due to their freshness and aromatics.
Market Opportunities
* The Indian wedding market is a key growth opportunity for super-premium imported labels. * As India’s economy grows, there is a limited but definite market for super-premium Bordeaux, Super Tuscans, and Californian wines. * The country’s increasing aspirational value will lead to a price inelasticity in the Indian wine market, benefiting imported wines, particularly in metropolitan cities.
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“We are seeing a lot of interest in high-quality wines from around the world, particularly from Australia and Italy. Consumers are looking for unique and exciting wines that will enhance their wine-drinking experience.” – Sonal Holland MW
As the Indian wine market continues to grow, it is clear that imported wines will play a larger role in shaping the market’s future. With their superior quality, diverse range of styles, and unique flavor profiles, imported wines are well-positioned to meet the changing tastes and preferences of Indian consumers.
This trend is expected to continue, driven by the country’s increasing aspirational value and growing demand for premium wines.
* India’s wine market is estimated to be worth US$238 million (HK$1.85bn) in 2023. * Imported wines account for 33% of total consumption. * Australia is the leading source of international wines in India, accounting for close to 46% of still wine imports. * The Indian wedding market is expected to drive INR1 trillion (HK$9.1tn) in spending in the last few months of 2024.