The Wonderful Company Associate Manager Consumer PR Wines BevNET com Beverage Industry Job Listing

Managing multiple brands requires a unique blend of marketing and PR expertise to drive business results.

The ideal candidate will have a strong background in marketing and consumer PR, with a proven track record of success in managing multiple brands simultaneously.

Job Description

The Associate Manager, Consumer Public Relations, Wines is a dynamic and fast-paced role that requires a unique blend of marketing and PR expertise. As a strategic partner for internal marketing teams, the successful candidate will be responsible for managing and overseeing multiple brands to maximize media visibility and provide program vision.

Associate Managers are responsible for managing a team of sales representatives and overseeing the sales process from start to finish. They are also responsible for developing and implementing sales strategies, managing budgets, and ensuring compliance with company policies and procedures.

The Role of an Associate Manager

As a key member of our sales team, the Associate Manager plays a vital role in driving sales growth and revenue.

Develop and maintain relationships with key stakeholders, including sponsors, partners, and industry experts. Foster a culture of innovation and creativity within the team, encouraging collaboration and open communication.

Developing Strategic Partnerships

As a key player in the industry, it’s essential to establish and maintain strategic partnerships that drive growth and success. In this section, we’ll explore the importance of partnerships and how to develop and implement them effectively.

Identifying Potential Partners

When it comes to identifying potential partners, there are several factors to consider. These include:

Alignment with company values: Partnering with companies that share similar values and goals can lead to a more successful and sustainable partnership. Target audience: Partnering with companies that target the same audience can help increase brand awareness and reach. Complementary skills: Partnering with companies that offer complementary skills and services can help fill gaps and create a more comprehensive offering. ### Developing Partnership Opportunities**

Developing Partnership Opportunities

Once potential partners have been identified, it’s essential to develop partnership opportunities that meet the needs of both parties. This can include:

Collaborative projects: Partnering on projects that align with both parties’ goals can help drive growth and success. Joint marketing efforts: Partnering on joint marketing efforts can help increase brand awareness and reach. Exclusive deals: Partnering on exclusive deals can help differentiate the partnership from others and create a unique value proposition.

Building relationships with influencers and media is crucial for establishing a winery’s reputation and credibility.

Coordinate and execute media and influencer events, tastings, and experiences. Develop and implement effective marketing strategies to promote the winery and its products.

Building Relationships with Influencers and Media

In the world of wine, building relationships with influencers and media is crucial for establishing a winery’s reputation and credibility. A well-planned strategy can lead to increased visibility, brand awareness, and ultimately, sales.

Identifying Key Influencers

When it comes to identifying key influencers, there are several factors to consider. These may include:

Celebrity wine enthusiasts: Actors, musicians, and other celebrities who have a passion for wine and are willing to share their experiences with their followers. Wine bloggers and critics: Established wine writers and critics who have a large following and can provide valuable reviews and recommendations. Social media influencers: Individuals with a large following on social media platforms such as Instagram, Facebook, and Twitter, who can share their experiences with wine and promote the winery’s products. * Cultural and influential tastemakers: Individuals who have a deep understanding of wine and are respected in their field, such as sommeliers, wine educators, and wine historians. ### Building Relationships with Influencers**

Building Relationships with Influencers

Once key influencers have been identified, building relationships with them is crucial. This can be achieved through:

Personalized communication: Responding to inquiries and messages in a timely and personalized manner. Exclusive access: Providing influencers with exclusive access to the winery, its products, and its events. Collaborative opportunities: Offering influencers the opportunity to collaborate with the winery on events, tastings, and experiences.

Proven track record of achieving results-driven goals and objectives.

Campaign Experience**

As a seasoned public relations professional, I have extensive experience in developing and executing consumer-facing public relations campaigns that drive results. My expertise spans across various industries, including retail, hospitality, and entertainment. I have a proven track record of successfully launching and managing campaigns that generate buzz, build brand awareness, and drive sales.

Key Skills**

Media relations: I have a deep understanding of how to craft and distribute press releases, pitch stories to media outlets, and build relationships with key journalists and influencers. Brand messaging: I know how to develop and implement effective brand messaging that resonates with target audiences and drives business results.

The Role of a Wine Event Coordinator

As a Wine Event Coordinator, you’ll be responsible for planning and executing wine events, such as wine tastings, wine and food pairings, and wine festivals. This role requires a unique blend of organizational skills, attention to detail, and a passion for wine.

Key Responsibilities

Plan and execute wine events, including wine tastings, wine and food pairings, and wine festivals

Develop and maintain relationships with wineries, wine distributors, and other industry partners

Coordinate logistics, including venue selection, catering, and audiovisual equipment

Manage event budgets and ensure financial sustainability

Promote events through social media, email marketing, and other channels

Collaborate with event staff and vendors to ensure a smooth and enjoyable experience for attendees

Skills and Qualifications

To excel in this role, you’ll need to be flexible with your schedule, as many events take place in the evening and on weekends. Be prepared to travel up to 25% of the time, leading events across the country. A Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing, Events, or Hospitality is required. Additionally, WSET 1 or higher wine certification is a plus.

Salary and Benefits

The salary range for this role is $85,000 to $90,000, with the potential for a discretionary bonus. Your final compensation will depend on your skills and experience. While the salary may seem competitive, the benefits of working in the wine industry can be significant.