The range is curated by a team of sommeliers, who are passionate about wine and its pairing with food. ## Introduction to Booths’ Wine Selection Booths, a well-known grocery chain in the northwest of England, has carved out a unique niche in the wine market.

The winery is located in the Wachau region of Austria, which is renowned for its exceptional vineyards and high-quality wines. ## Introduction to EH Booth & Co EH Booth & Co is a distinguished wine retailer that prides itself on offering a selection of premium wines.

The Rise of Unconventional Wines in UK Supermarkets

In recent years, UK supermarkets have witnessed a significant shift in their wine offerings. The Booths range, a notable player in the industry, has embraced a willingness to work with lesser-spotted regions, marking a departure from the traditional selection of well-known wine-producing areas. This change reflects a broader trend in the UK’s wine market, where consumers are increasingly seeking out unique and distinctive wines. * Diversity in Selection

• The Booths range now includes wines from lesser-known regions, offering a wider variety of flavors and profiles.

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