The event has grown in stature since its inception in 2022, and has become one of the largest wine events in Europe. In 2024, the third edition featured 650 exhibitors from 38 countries, including some of the world’s most renowned wine producers. This year’s theme, terroir, will bring together wine experts and enthusiasts to celebrate the quality and diversity of wine regions across the globe. At the heart of Wine Vision is its commitment to promoting the Balkan wine industry to traders, buyers, journalists, and wine experts worldwide. The event has proven to be a significant platform for Balkan winemakers to connect with professionals from the EU, USA, China, and other dynamic markets. Wine Vision has become an essential event for those looking to discover new wines and gain insights into the latest trends and developments in the world of wine. What’s new for 2025 at Wine Vision?
Igor Lukovic, the event’s organizer, has hinted at some exciting developments for the upcoming edition. This year’s theme, terroir, will focus on showcasing the quality and diversity of wine regions across Europe, including the Balkans. The event will feature a range of wine producers, from small, family-owned wineries to larger, more established producers.
- A judging panel featuring some of the world’s most influential palates, noses, and minds will be responsible for selecting the best wines.
- The conference and masterclasses will explore the role of terroir in shaping the characteristics of wine.
- The B2B platform will facilitate over 2,000 business meetings between wine professionals.
Visitors to the event often express surprise at the quality of the wines on display. Wine Vision has become known for its ability to showcase the best of the Balkan wine industry. The event’s focus on promoting the region’s wines has led to a significant increase in interest and demand from wine professionals worldwide. Why was Belgrade chosen as the host city?
Belgrade, the largest city in the Western Balkans, was chosen as the host city for Wine Vision due to its reputation as a vibrant metropolis with a strong wine scene. The city has established itself as the wine trade hub of the region, making it an ideal location for the event.
| Exhibitor List | Country |
|---|---|
| Bordeaux château owner | France |
| Winemaker from a small, traditional winery in Župa | Serbia |
| Winemaker from a small, traditional winery in Šumata | Croatia |
The fair’s masterclasses are a key draw
This year’s masterclasses will explore the role of terroir in shaping the characteristics of wine. The events will feature expert speakers, wine tastings, and discussions on the latest trends and developments in the world of wine.
“Wine Vision has become an essential event for those looking to discover new wines and gain insights into the latest trends and developments in the world of wine”
Exploring Belgrade outside the fair
For wine lovers looking to explore Belgrade outside the fair, there are a range of options available. The city is home to a number of great restaurants, wine bars, and shops, offering everything from authentic local varieties to fine global wines and hip bars with unique micro-producer labels.