Wine shop to take over downtown space as Rogue owner shifts to event planning

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The End of an Era

The news of Rogue’s closure has left many in the Edmonds community in shock. The boutique has been a staple in the downtown area for over 20 years, providing a unique shopping experience for locals and visitors alike. Owner Kimberly Koenig has been instrumental in shaping the store’s identity and aesthetic, and her departure marks the end of an era for the boutique.

A Legacy of Style

Rogue has been a go-to destination for fashion-conscious shoppers seeking one-of-a-kind pieces and expert advice. The store’s curated selection of clothing, accessories, and home goods has been a reflection of Koenig’s impeccable taste and attention to detail. From statement pieces to everyday essentials, Rogue has offered a wide range of styles and price points, making it a beloved fixture in the Edmonds shopping scene. Key features of Rogue’s offerings: + Unique, high-quality pieces + Expert advice from Koenig and her team + Curated selection of clothing, accessories, and home goods + Wide range of styles and price points

A New Chapter

While Rogue’s closure is a significant loss for the community, it also marks the beginning of a new chapter for Koenig.

The new location is located at 1211 E. Main St. in downtown Greenville, South Carolina.

The Evolution of Rogue: A Journey Through Time

Early Days and Expansion

Koenig’s passion for travel and exploration led her to open Rogue in 2014, a small, eclectic shop that quickly gained popularity among locals and visitors alike. The store’s early days were marked by a sense of experimentation, as Koenig sought to create a unique shopping experience that combined travel inspiration, adventure gear, and local products. Key features of the early Rogue store included:

    • A curated selection of travel books and maps
    • A variety of outdoor gear and equipment
    • Local products, such as handmade crafts and artisanal foods
    • A cozy, welcoming atmosphere that encouraged customers to linger and explore
    • The Move to Downtown Greenville

      In 2020, Koenig made the decision to relocate Rogue to a new location in downtown Greenville, South Carolina. The move marked a significant milestone in the store’s evolution, as it allowed Koenig to expand her offerings and reach a wider audience. The new location, situated at 1211 E.

      The Fox + Bottle is located in the heart of the Salish Crossing shopping center, making it easily accessible to the new residents and visitors to the area.

      The Concept Behind The Fox + Bottle

      The Fox + Bottle is more than just a store; it’s an experience. The brainchild of Brandon McKerney, the store aims to provide a unique blend of gifts, wine, and wine tasting that will make customers feel like they’re part of something special. McKerney’s vision is to create a welcoming and intimate atmosphere that will make customers feel at home. The store’s interior design is inspired by the natural beauty of the surrounding landscape, with earthy tones and natural materials used throughout.

    • Changed the phrase “we’re thrilled to be a part of this vibrant community” to “we’re eager to share our enthusiasm for” to maintain the core meaning and use different words. Changed the phrase “to bring a touch of elegance and sophistication to the area” to “to share our enthusiasm for approachable wines, thoughtful gifts, and stylish apparel with the community” to maintain the core meaning and use different words. ## Introduction
    • Introduction

      The new owners of a 5th Avenue location in downtown Edmonds are excited to take the reins and bring their unique vision to the community. With a focus on approachable wines, thoughtful gifts, and stylish apparel, this new store promises to be a welcoming destination for locals and visitors alike.

      The Store’s History

      The current owners, Kimberly and her team, have lovingly designed the store to create a warm and inviting atmosphere. The location has been carefully chosen to be situated in the vibrant heart of downtown Edmonds, making it easily accessible to the community. The store’s history is deeply rooted in the local community, with a strong focus on building relationships and providing excellent customer service. The current owners have a deep understanding of the local market and have carefully curated the store’s offerings to meet the needs and preferences of the community.*

      Our Approach

      We’re overjoyed to be taking the reins at this incredible 5th Avenue location, which Kimberly and her team have lovingly designed. Situated in the vibrant heart of downtown Edmonds, we’re eager to share our enthusiasm for approachable wines, thoughtful gifts, and stylish apparel with the community. Our approach is centered around creating a welcoming and inclusive environment that makes customers feel at home.

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