The new label is more modern and sleek, with a focus on the wine’s rich, full-bodied flavor profile.
The Story Behind the Refresh
Apothic Wines, a leading American winery, has been a staple in the wine industry for over two decades. With a rich history and a loyal customer base, the company has always strived to innovate and stay ahead of the curve.
“We wanted to refresh the brand’s image and make it more relatable to our customers.”
A New Era for Orozco
The redesign of Orozco’s brand identity is a significant milestone in the company’s history. After two years of meticulous planning and execution, the new look is finally here. The team behind the redesign has been working tirelessly to create a more contemporary and elevated label that better communicates the brand’s values and mission.
Key Features of the Redesign
Wine Labels Get a Modern Makeover to Appeal to Younger Consumers.
Apothic’s new design is designed to be more approachable and inviting, with a more modern aesthetic that appeals to a younger demographic.
The Evolution of Apothic’s Brand Identity
Apothic, a popular California-based winery, has undergone a significant transformation in its brand identity. The company’s new design is a reflection of the evolving tastes and preferences of wine consumers. In recent years, wine trends have shifted towards more approachable and modern wine labels. Apothic’s redesign is a response to these changing consumer preferences.
Key Features of the New Design
The new design of Apothic’s wine labels features several key elements that set it apart from its previous design.
The redesign aims to create a cohesive visual identity across all products, with a focus on the wine’s natural beauty and the winemaking process.
The Aesthetic Overhaul of Apothic Wines
The Apothic Wines brand has undergone a significant transformation, introducing a new visual identity that aims to elevate the brand’s image and appeal to a wider audience. The redesign, which spans across the entire collection, includes popular wines such as Apothic Original Red, Cabernet Sauvignon, Merlot, and Pinot Noir.
The Inspiration Behind the Design
The inspiration behind the design is rooted in the winemaking process and the natural beauty of the wine. The team behind the redesign drew inspiration from the vineyards, the winemaking process, and the unique characteristics of each wine. This approach allows the brand to showcase its commitment to quality and craftsmanship. The redesign focuses on the wine’s natural beauty, highlighting the unique characteristics of each grape variety.