This move is part of a larger strategy to combat climate change and promote sustainable agriculture. The French government’s plan involves the removal of vineyards that are deemed unproductive due to climate change. These vineyards are often located in areas that are particularly vulnerable to drought, heat waves, and other extreme weather events. The government aims to replant these lands with drought-resistant crops, such as olives, almonds, and other Mediterranean plants.

* The trend of consumers buying less wine is a growing concern for the French wine industry. * This decline in wine sales is attributed to several factors, including the rise of health-conscious consumers, the increasing popularity of craft beer, and the growing awareness of the environmental impact of wine production. * The decline in wine sales is particularly pronounced in the red wine category, with a 15% decrease in supermarket sales in France.

Drastic solution All wine regions in France are eligible, but the crisis has particularly affected the Bordeaux wines. The European Commission has one month to respond to France’s request. Even if the money is French, it would be taken from the so-called “Ukraine” emergency fund because the CAP (common agricultural policy) does not provide credit for removing the vines. A similar plan is already in place in the southwestern Gironde area, financed by the state government, regional authorities and the Bordeaux wine inter-professional association. As temperatures climb, is the future of French wine in England? Although it is a drastic solution, winemakers have been forced to admit that profit loss is unsustainable and that the situation is unlikely to improve in the long term.

According to a study for the Vinexpo trade show, young people are turning away from wine, with less than a third of wine enthusiasts under 40. They now prefer apéritifs – or cocktails – to long dinners, hence the increase in beer consumption. When they turn to wine, it’s usually white, rosé or light red wine. Exports down Exports were down by 10 percent last year compared to 2022 and the market has not recovered since Covid, particularly with regards to China. China is now producing its own wine and imports it generally from Spain or Italy, rather than France.

The wine industry is also facing challenges from rising costs of production, including labor, energy, and raw materials. These rising costs are driven by factors such as inflation, supply chain disruptions, and increased demand for wine. Furthermore, the wine industry is grappling with the issue of sustainability.