February has been a whirlwind month, with the wine world and spirits industry showcasing their presence at various events around the globe. From a critical football match to a trade show complete with hair styling sessions, we take a look at some of the most exciting events that took place during this time.
A Masterclass in Shanghai
Wine Victoria, the governing body representing the state in southeast Australia, hosted its ‘Icons of Victoria’ masterclass in Vic House in Shanghai. The event was hosted by Nichole Mao, head of China for brand building agency Nimbility, which is partnering with Wine Victoria on its campaign to promote its wines in Mainland China.
- Wines of Hungary hosted a Sommelier Masterclass in the Seoul School of Wines, presented by Péter Blazsovszky and Sarah Soo-Kyung
- Nimbility head of Korea, Soo-Kyung, also hosted an influencer event at the Hungarian ambassador’s residence in Seoul
- Wines of Hungary hosted a masterclass presented by Fongyee Walker MW in Shenzhen and Shanghai
- Nimbility head of China, Nichole Mao, hosted a masterclass presented by Fongyee Walker MW in Beijing
A Trade Show in Singapore
Eclipse Beverages and Metabev, both subsidiaries of Hong Kong-based Metagroup, headed to Singapore for BCB’s annual event in Southeast Asia. Exhibiting brands included Perrier sparkling water and the brand’s new sparkling beverage range, Baldoria Vermouth, Cincoro Tequila, Martingale Cognac, Amazzoni Gin, Shortcross Irish Whiskey, Finlandia Vodka, and the Casa Lumbre portfolio.
| Event | Description |
|---|---|
| Eclipse Beverages and Metabev at Bar Convent Singapore | Exhibiting brands included Perrier sparkling water and Baldoria Vermouth, Cincoro Tequila, Martingale Cognac, Amazzoni Gin, Shortcross Irish Whiskey, Finlandia Vodka, and the Casa Lumbre portfolio. |
| Nimbility at BCB Singapore | Members of the Nimbility team represented its portfolio of spirits and beverages to fair visitors. |
A Wine and Cocktail Experience
Metabev Hong Kong teamed up with Draft Land to bring its drinks experience to the exclusive concert bar at this year’s ComplexCon. Originating from Taipei, Draft Land is the brainchild of Antonio Lai, an award-winning international mixologist from Hong Kong. The brand is known for its innovative cocktails on tap at affordable prices.
- Crafting two signature cocktails, Tito’s Vodka Oolong Tea Collins and Jack Daniel’s Tangerine Puerh Highball, for the event
- Offering Kimbo coffee and hairstyling by Sean, co-founder of Sauce, a premium barbershop in Hong Kong
A Football Match
Teams, supporters, and volunteers at HKFC10s 2025 were able to enjoy Orion draught beer brewed in Okinawa. The brand also had its non-alcoholic beer and Chura Shikwasa seasalt & soda RTD on pour, and a range of merchandising including HK-exclusive items that quickly sold out.
Winners of the Football Match
Congratulations to Tradition YCAC for winning the Men’s Cup and to the RKS NZ Legends for taking home the Women’s Cup.
A Wine Fair
Nimbility has been all about the travel these last few months, with co-founder and partner Ian Ford speaking on a panel chaired by Fongyee Walker MW. Xiao Pi, Vinehoo founder and wine KOL also shared his thoughts as part of the discussion.
A ComplexCon Experience
Metabev Hong Kong teamed up with Draft Land to bring its drinks experience to the exclusive concert bar at this year’s ComplexCon.
Awards and Recognition
Metabev won the Maison Perrier distributors award in February at the Perrier global distributors meeting in Abu Dhabi for the launch of Maison Perrier in Hong Kong. The jury awarded Gold to Metabev thanks to its omni-channel distribution, in-store offline and online execution, launch event concept, media plan, and social media coverage thanks to KOL campaign.
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“Pascal and Laure Doquet made their first visit to Hong Kong between 13-15 March. The Ginsberg + Chan team hosted a trade masterclass in the Central shop, a wine evening party at New World Millennium, and exclusive wine dinners at 1880 and Hansik Goo to showcase the couple’s exceptional Champagnes.” – Ginsberg + Chan
Complex cocktail creations
The first wine dinner at House of Culture, hosted by Bendito Destino, featured classic local steamed fish pairing with interesting bottles brought by guests. This event was part of the second major event hosted by Ginsberg + Chan, which also included a trade masterclass in the Ginsberg + Chan shop.