Five Key Wine Trends For 2025: Sustainability, Innovation, Health, Diversity, And Technology.

Key Trends and Insights

The report highlights several key trends and insights that are expected to shape the global wine industry in the coming years.

The Millennial Wine Consumer

Millennials are often characterized as being digitally savvy and open to new experiences. When it comes to wine, this demographic is no exception.

Key Trends Shaping the Global Wine Market

The global wine market has experienced a significant shift in recent years, driven by changing consumer preferences and behaviors.

This demographic shift has significant implications for the wine industry.

Increased health awareness and the desire for low-calorie, low-sugar alternatives have led to a rise in the popularity of dry and white wines.

The growing awareness of the health benefits of moderate wine consumption has also contributed to the trend.

Additionally, the increasing availability of wine in various formats, such as rosé and sparkling wines, has made wine more accessible to older drinkers.The Impact on the Wine Industry

The demographic shift towards older drinkers has significant implications for the wine industry.

The Decline of Wine Sales in Top 10 Markets

The wine industry is facing a significant challenge, with sales volumes declining in all of the world’s top 10 wine markets.

The Shift in Wine Consumption Trends

The wine industry has witnessed a significant shift in consumption trends over the past few years. A decline in wine consumption has been observed, with a notable skew towards the lower end of the price spectrum. This trend is characterized by a decrease in sales volumes of wine priced at value level or below, which fell by 27 per cent between 2021 and 2023.

*Increased competition from other beverages*: The rise of low-cost, convenient, and healthy alternatives such as sparkling water, juice, and tea has led to a decline in wine consumption.

*Changing consumer preferences*: Consumers are increasingly seeking out more affordable and accessible wine options, driving demand for value-priced wines.

*Economic factors*: Economic uncertainty and recession have led to reduced disposable income, causing consumers to opt for more affordable wine options.Premium-And-Above Price Tiers to Experience Growth

In contrast, the premium-and-above price tiers are expected to experience growth between 2025 and 2027, according to IWSR forecasts.

The Rise of Low-Alcohol Wines

Low-alcohol wines have experienced a significant surge in popularity in recent years, with many consumers opting for these beverages due to various reasons.

Key Trends in the Organic Wine Industry

The organic wine industry is experiencing a significant shift in consumer preferences, driven by growing awareness and demand for sustainable and eco-friendly products.

The Rise of Millennial Drinking Habits

Millennials are often stereotyped as being heavy drinkers, but the reality is more complex.

Further details on this topic will be provided shortly.