Now, however, the landscape is changing. Alex Jump, a bartender at a popular bar in New York City, has seen a significant increase in customers requesting non-alcoholic drinks. This shift is driven by a number of factors, including a growing awareness of the health benefits of non-alcoholic beverages, a rise in the popularity of mocktails, and a growing desire for more inclusive and diverse menus. The demand for non-alcoholic drinks is not limited to just one demographic.

* **Jump is a leader in the U.S. women’s tennis scene.**
* **She has been named the Best U.S.

The industry is also facing a growing trend of consumers who are increasingly conscious of their health and well-being. This is reflected in the rise of health-focused bars and restaurants, as well as the popularity of plant-based and vegan options. This shift in consumer preferences is driven by factors such as increased awareness of nutrition, environmental concerns, and a desire for a more sustainable lifestyle.

The company’s focus on non-alcoholic beverages is not just a trend, but a strategic move. It’s a way to cater to a growing segment of consumers who are increasingly health-conscious and seeking alternatives to traditional alcoholic beverages. This shift in consumer behavior is driven by several factors, including rising awareness of the health risks associated with alcohol consumption, the increasing popularity of craft beer and cocktails, and the growing demand for healthier lifestyle choices. Koko Ni’s approach to non-alcoholic beverages is unique. They go beyond simply offering a selection of sodas and juices. They partner with local breweries and distilleries to create bespoke, handcrafted NA cocktails and pairings.