Now, however, the landscape is changing. The rise of health-conscious consumers, the growing popularity of mocktails, and the increasing awareness of the benefits of non-alcoholic beverages are driving a shift in the industry. This shift is evident in the growing number of bars and restaurants offering dedicated non-alcoholic sections on their menus. Many bars are also incorporating non-alcoholic options into their existing menus, expanding their offerings to include a wider variety of NA beverages. The demand for non-alcoholic drinks is also increasing, with consumers actively seeking out these options.

Jump is a leader in this space. This summer, she was named the Best U.S. Women’s Soccer Player by the U.S. Soccer Federation.

The industry needs to evolve to cater to the growing demand for non-alcoholic beverages. This is not just about offering a few watered-down versions of cocktails. It’s about creating a whole new category of drinks that are as exciting and innovative as their alcoholic counterparts.

The company’s focus on non-alcoholic beverages is not just about catering to health-conscious consumers. It’s also about creating a more inclusive and accessible dining experience. Koko Ni’s approach to non-alcoholic beverages is unique. They go beyond simply offering a selection of sodas and juices. They curate a carefully crafted menu of non-alcoholic drinks that are designed to complement the food and enhance the dining experience. This approach is evident in their partnership with local breweries and distilleries.