Shanken News Daily : Exclusive news and research on the wine spirits and beer business

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The non-alcoholic wine category has seen a surge in popularity, driven by increasing consumer demand for healthier and more sustainable options.

  • *Increased consumer awareness of health benefits*: Consumers are becoming more aware of the health benefits of moderate drinking, such as reducing the risk of certain diseases. Non-alcoholic wine offers a similar experience without the negative health effects of alcohol.
  • *Growing demand for sustainable products*: Consumers are increasingly looking for products that are environmentally friendly and sustainable. Non-alcoholic wine is a more sustainable option compared to traditional wine.
  • *Rise of the sober curious movement*: The sober curious movement has gained popularity in recent years, with many people choosing to reduce or eliminate their alcohol consumption. Non-alcoholic wine provides a viable alternative for those who want to enjoy the taste and experience of wine without the alcohol.Market Trends and Opportunities

    • The non-alcoholic wine market is expected to continue growing in the coming years.

    “The demand for low-alcohol drinks is growing, but the growth rate is slower than that of non-alcoholic wines.”

    The Rise of Non-Alcoholic Wines

    The non-alcoholic wine market has experienced significant growth in recent years, with sales increasing by over 50% in the United States alone.

    The market is expected to grow at a CAGR of 10.5% from 2024 to 2030, driven by increasing demand for low-alcohol and low-calorie drinks. As the market matures, we can expect to see more competition and innovation from existing and new entrants. Mionetto and Freixenet are well-positioned to capitalize on this trend with their existing production capacity and brand recognition. However, the market is also expected to see the emergence of new players, including traditional winemakers looking to enter the space. Traditional winemakers are likely to bring unique flavor profiles and production methods to the market, which could attract new consumers and challenge existing players. The potential for new entrants to disrupt the market and create new opportunities is significant, and companies must be prepared to adapt and evolve to stay competitive. With the growth of e-commerce and digital marketing, new players will be able to reach a wider audience and increase their market share more effectively. The emergence of new players could lead to increased competition, but also create opportunities for innovation and growth. As the market continues to mature, it is likely that we will see a shift towards a more fragmented market, with multiple players competing for market share. This could lead to a more diverse range of products and flavor profiles, as well as increased competition for market share. The market is expected to reach 2.5 million cases by 2030, with a projected market size of $8.4 billion by 2030, driven by increasing demand for low-alcohol and low-calorie drinks.

    The company is also exploring new products and flavors in the alcohol-free wine market. The Party Source in Bellevue, Kentucky, is a retail store that specializes in carrying a wide variety of alcohol-free wine SKUs. The store is heavily invested in the category, with a focus on providing customers with a diverse selection of products to choose from.

  • A wide selection of alcohol-free wine SKUs
  • A focus on providing customers with a diverse selection of products
  • Heavy investment in the category
  • Addition of new products and flavors in the alcohol-free wine market

    • The Party Source is committed to providing customers with a unique shopping experience.

    The company was founded by a group of friends who were passionate about reducing their alcohol consumption and promoting a healthier lifestyle.

  • Curated selection: Better Rhodes offers a carefully curated selection of products that cater to various tastes and preferences.
  • Sustainable packaging: The company prioritizes eco-friendly packaging, reducing waste and minimizing environmental impact.
  • Community-driven: Better Rhodes fosters a sense of community among its customers, encouraging social sharing and reviews.How Better Rhodes Works

    • Better Rhodes operates as an online marketplace, allowing customers to browse and purchase products from various brands and suppliers.

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