Shanken News Daily : Exclusive news and research on the wine spirits and beer business

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The Rise of Ready-to-Drink (RTD) Beverages

The ready-to-drink (RTD) beverage market has experienced significant growth in recent years, with retailers continuing to see enthusiasm for RTDs, organic wines, and Prosecco.

Imported cocktails are gaining popularity among younger consumers in the U.S.

The Rise of Imported Cocktails in the U.S. Market

The U.S. cocktail market has seen a significant shift in recent years, with imported cocktails gaining popularity among younger consumers. This trend is driven by the increasing demand for premium and unique spirits, as well as the growing interest in international flavors and ingredients.

Key Statistics

  • 68% of Gen Z consumers prefer imported cocktails
  • 64% of Gen Z consumers favor imports
  • The U.S. administration’s tariff plans have raised concerns among retailers
  • The Rise of Imported Cocktails in the U.S. The rise of imported cocktails can be attributed to the growing popularity of international spirits, such as gin, rum, and tequila. The increasing demand for premium and unique spirits has led to a surge in imports, with many consumers seeking out new and exotic flavors. The use of international ingredients and flavors has also contributed to the popularity of imported cocktails, with many consumers seeking out unique and exotic flavors. ## The Impact of the U.S. Administration’s Tariff Plans

    The U.S. administration’s tariff plans have raised concerns among retailers, who are worried about the potential impact on the imported cocktail market. The tariffs could lead to increased costs for retailers, which could be passed on to consumers in the form of higher prices. The tariffs could also lead to a decrease in the availability of imported cocktails, as some retailers may choose to stop importing certain spirits due to the increased costs.

    EU wine and spirit policies stifle competition and hinder economic growth.

    He also believes that the EU’s wine and spirit policies are “not aligned with the principles of free trade and fair competition.”

    The EU’s Wine and Spirit Policies: A Barrier to Growth? The European Union’s (EU) wine and spirit policies have long been a contentious issue, with many arguing that they stifle competition and hinder economic growth. In recent years, the EU has implemented various measures to protect its wine and spirit industries, including tariffs on imported wines and spirits. However, critics argue that these measures are not only detrimental to the EU’s economy but also harm consumers. ### The Impact of Tariffs on Imported Wines and Spirits

    Fisch agrees that tariffs on imported wines and spirits would be “extremely harmful” and represent an obstacle to growth. He believes that these tariffs would lead to higher prices for consumers, reduced competition, and a decrease in the variety of products available. In fact, a study by the International Wine and Spirit Record found that tariffs on imported wines and spirits can increase prices by up to 20%. Key points to consider: + Tariffs on imported wines and spirits can increase prices by up to 20%. + Higher prices would be a burden for consumers, particularly those in lower-income households.

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